I’m Fify Loewen.
I’m a photographer, content creator and mentor seeking to live my best life and to inspire others to do the same.
I’m also a multi-potentialite (many creative pursuits) that stumbled upon photography in my last semester of university, became self-taught and went on to photograph portraits and weddings full time for 7years.
I didn’t grow up surrounded by photography, nor did I see any examples of females that pursued the career path.
I guess this was why it was a shock to everyone in my surroundings when I chose the unconventional path and ‘threw away a good education’ and pursued photography.
My degree was in journalism and public relations.
Even though the path for me was full of steep learning curves, I knew I had made the right decision. I was determined to tell the stories of my subjects and celebrate them with beautiful pictures of themselves.
But there was a problem
I quickly found out that being female, and a photographer, I needed to set myself apart in order to stop getting bargain hunters (oops) and to actually make money from this passion of mine.
So I unintentionally fell back to my journalism background and started telling stories, about my triumphs and struggles, and about my clients.
This approach opened many doors for me and kept clients seeking me out to work with me, which was a blessing in a saturated market.
You can do it too
Your story may or may not be similar to mine, but you have a story to tell nonetheless.
I know finding the right words and visuals can be a process, so I’d like to help you along.
Quick facts about me
- I’m a child of God
- My husband and I are raising 2 boys that we love to bits
- I wear my natural hair differently ALL the time 🙂
- I’m drawn to vintage and minimal styling, if there’s such
- I’ve done a TEDx Talk in my city
- I’m a rainbow baby (was born after my sister died) and a middle child