One of the best and quicker ways to attract an audience to your Instagram account is by creating a cohesive feed.
Cohesion simply refers to having parts coming together to create a unified look. And in this context, it would be similar to what you’d experience when flipping through your favourite magazine.
This post is for those looking to start building beautiful feeds.
If you already have a huge following, then the rules don’t apply as much I’ve noticed.
But if you are in the audience/authority building stage, then having a feed worth looking at is worth investing time in. And you do this through:
- High-quality images
- Meaningful captions
- Posting during optimal times
- Using relevant Hashtags
- Engaging with your audience and other accounts
I got frustrated
As I’ve mentioned before, though I had been on Instagram since 2012, I only paid attention the platform mid to end of 2016.
And one of the things I noticed was that some of the accounts were so visually appealing I could keep scrolling for days.
But there was a problem, I just couldn’t figure out how to achieve the same level, or at least the same fraction of greatness. My posts were great on their own, but if you pulled back, my feed was a wee bit of a mess.
I knew that:
- I was drawn to the minimalist, bright, and white look
- I also loved pops of colour
However, due to my work and family commitments, I just didn’t have the time to shoot the images that I wanted. And my speciality was portraits, so I knew I had to outsource this portion of my social media graphics.
So I did this next
I came across a styled stock photo site whose images took my breath away.
Styled Photos are simply premade photographs that are made with the intention of being sold or used in business marketing.
I subscribed for the 6month package with HerCreativeStudio and got to work.
This was my feed before I started using the styled photos. Even though it doesn’t look bad or anything, there’s no distinct style.
And here’s the after.
What using the stock photos did for me was that it helped me focus, and build around a theme.
Some of the images above are mine, and some are stock images, but I was able to integrate them seamlessly because there was some direction.
I didn’t have to worry about where my images would come from, but I focused on creating quality captions and content to go along with the images.
My engagement and following grew considerably from this point on, and I’ve had many people comment on how great my feed was.
Is this honest though?
I know that someone here might be wondering if that’s ethical, if it’s not being deceptive?
My humble opinion is that you wouldn’t hesitate to outsource book-keeping or other aspects of your business that you are not strong at, or didn’t have time to do. So why would this be different?
But I wouldn’t go as far as photoshopping myself onto yachts to give the illusion of affluence, though that would be hilarious 🙂
Top Tip: There are many free stock photos you can get access to online, but I’ve found that it’s better to stick with one provider for a more cohesive look, hence my choice to go with HerCreativeStudio.
Some more tips and tools for creating a cohesive feed
- Figure out what colour your Instagram feed is.
Use this fun tool to figure out what colour your Instagram is.
It that what you are going for? If not, then you can make some changes.
Here are some colour ideas:
2. Get a scheduling app
There are many apps on the market that can help you do this.
These are the ones that come to mind. They mostly perform similar functions, with slight modifications. Sign up for free trials and see which one you prefer the most.
3. Pick a design
According to Preview app, there are 6 types of ways you can design your feed,
3. Horizontal lines
4. Line in the middle
6. Rainbow feed
Which one do you use for your feed? 🦁 1. Squares 2. Tiles 3. Horizontal lines 4. Line in the middle 5. Puzzle 6. Rainbow feed ⠀⠀ I hope this little video gives you some ideas for your Instagram page! Take your time to drag and drop photos in your @preview.app to design YOUR feed 😉😊😉 ⠀⠀ If you need help designing your feed, you can always download our Instagram Guide! I share all my tips in there. The link is in our bio 👉 @preview.app ⠀⠀ Have fun!! ⠀⠀ #feedgoals #instagramtips #ipreview @preview.app
While this might seem restrictive initially, it will force you to plan and fall into a rhythm, at least initially.
It is worth noting that growing anything organically takes time, so be patient and show up daily and produce quality content.
If you’d like to give my method a try feel free to sign up for the stock photo subscription, new images are added monthly.
Or if you want to try out with a few images from the shop use this link.
What methods have you used to create your feed? Let me know in the comments below!