Visuals are a big part of what drives brand awareness once you launch your brand online. And images, or photographs, make up some of this.
Whether you are on Facebook, Instagram, and even LinkedIn, excellent photographs will make you stand out from the rest.
Most entrepreneurs are aware of this fact, but where they usually get stuck on is HOW to obtain these said quality photographs – should they go to a professional, get their own camera or just use whatever mobile camera they have?
WHAT PEOPLE USUALLY DO
I’ve seen that most people will start by getting a photographer to do their photos, but then with time want to do their photographs in-house. Which totally makes sense.
Going to a photographer can get expensive quickly (sorry photographers, this doesn’t minimize your important work). Especially if you consistently need to produce photos of your products or unique elements that showcase your brand.
Excellent brand photographers are sometimes overbooked, which brings in an added layer of inconvenience.
So let’s compare the different cameras available, and I’ll give my best opinion of what I think’s the best investment that will instantly transform your photography, without you needing to know a ton about photography.
SMARTPHONE
Nowadays almost everyone has a smartphone. And they are always within reach as we bring them everywhere with us. They are fast, it’s easy to share from them, and there are a ton of editing apps and software you can use to edit your photos.
The downside to smartphones is that the image quality may not stand up to scrutiny, especially if you need higher quality images for your website, printing, etc.
Overall, I use my smartphone daily for quick videos and photos as I go on about my day.
COMPACT
Also known as ‘point and shoot’, these types of cameras are compact and have a minimal learning curve in order to use them.
They don’t come with detachable lenses, so you shoot with whatever’s attached to them. Price-wise, they still cost a bit, but not more than some smartphones and the other cameras.
Their picture quality’s alright, but you won’t be blowing them up to create billboard ads.
Examples to check out:
BRIDGE CAMERAS
Larger than compact cameras and smartphones, bridge, or hybrid cameras are great for aspiring photographers.
They have good zoom ranges and you have much more control over your images, but they shouldn’t be confused with DSLRs.
Some people prefer them for travel photography as they eliminate the need to carry lenses and other bulky equipment. The quality’s not as much as DSLRs but it’s good enough.
MIRROLESS CAMERAS
These have grown in popularity over the last few years, and it’s for a good reason. Smaller and lighter than DSLRs, a mirrorless camera has detachable lenses and large sensors, which means you get a higher picture quality.
Canon, Sony and other brands of these now. I own a Sony6400 which came with a wide lens. I invested a bit extra to get the 50mm lens because it’s a must.
Mirrorless Cameras to check out
DSLRs
DSLR stands for Digital Stand Lens Reflex and they come in a variety of sizes. Most come with a/kit lenses when you buy them, and they are a good option if you know you may take your photography seriously, and you aren’t intimidated by learning how to use new tech.
My first DSLR was a D90, which I used for several years before upgrading to a D700 and subsequently D800.
ENTRY LEVEL DSLRs TO CHECK OUT
MY PICK FOR PERSONAL BRANDING PHOTOS
Considering these options, I recommend mirrorless cameras for entrepreneurs who desire high-quality branding images but don’t have professional photography skills. These cameras offer excellent image quality with the added advantage of user-friendliness. Moreover, their video capabilities make them a versatile choice for both photography and videography needs. I’ve found my Sony6400 to be invaluable in this regard.
In conclusion, investing in the right camera can significantly enhance your brand’s visual appeal and set you apart from the competition. Here’s to capturing your brand’s story beautifully with the right tool in hand!
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